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Vodafone has launched a Christmas campaign showcasing the power of technology in keeping people connected during the festive season.

Created by Ogilvy UK, "The magic of connection" begins with a young boy who has a broken leg watching his sister enjoy the snow.

Things take a turn, however, when his sister buys him a VR headset for Christmas, allowing him to enjoy the outside world from the comfort of his bedroom.

The ad makes its TV debut on Friday (20 November) during I’m a Celebrity... Get Me Out of Here on ITV and Gogglebox on Channel 4.

It was created by Jamie Romain and Dan Shone, and directed by Nick Gordon through Somesuch. Media is handled by Carat.