The new platform, Vodafone Music Reporter, hosted on MySpace, builds on the collaboration between the companies that began last year with the launch of MySpace on Vodafone mobile internet.
Vodafone will use the profile to promote its existing music initiatives, including summer festivals such as Music Unlimited Cologne in Germany, and Vodafone TBAs in the UK. The Vodafone Music Reporter profile will also feature user-generated content to help create music communities.
Music fans can click on www.myspace.com/vodafonemusicreporter_uk to upload and download content, including pictures and videos related to Vodafone Music Unlimited events. Members of the community will be able to interact with their fellow users through a blog featuring regular updates on Vodafone Music Unlimited activities.
Users will also be able to enter a competition to demonstrate their gig review skills across the Vodafone Music Unlimited events this summer, and win the chance to become part of an MTV show episode online and on mobile. The MySpace Vodafone Music Reporter profile will showcase winners from each round of the competition.
Nick Reid, head of UK Sales at MySpace, said the platform was a "perfect fit for Vodafone and highlights the possibilities available to advertisers on MySpace".
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