The appointment puts BBH in a strong position to take the lead role in developing advertising creative and strategy for Vodafone's global brand campaigns. The mobile operator spends £38m in the UK alone, according to Nielsen Media Research.
BBH, which created the "Who would you like to have a One 2 One with?" ads for what is now T-Mobile, will sit beside Vodafone's lead creative agency Wieden & Kennedy Amsterdam. W&K is believed to have struggled with the workload over the past year.
David Wheldon, global director of marketing and brand communications at Vodafone, said the appointment was a sign of the company's development.
The appointment will not affect J Walter Thompson, which handles the local market roll-out of international campaigns.
Last month, David Beckham agreed a further one-year contract with Vodafone, reported to be worth £1m.
BBH also handles the global ad account for handset manufacturer Sony Ericsson.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)