Rich-colour content from the group's Extreme Sports Channel television channel will include images of stunts, tricks and wipe-outs from sports such as snowboarding, skiing, surfing and skateboarding.
Al Gosling, chief executive of Extreme Group, said: "It is our aim to be represented through every media, and this is an ideal crossover for our TV audience."
Mobile Entertainment Corporation, which is providing the technology behind the activity, offers branded text messaging, image messaging and full-motion video content.
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