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The campaign is being run through mobile marketing firm Enpocket and features on a range of products, including 1.5 litre and 75 cl bottles.

With the strapline 'Text Paula to win a marathon of a holiday', consumers are invited to text 'record breaker' to a dedicated short code.

This enters them into a draw to win a round-the-world holiday for two centred on three top marathon locations: New York, Sydney and Rio.

There are also 100 Timex sports watches to be won, with winners notified by return text.