
The mobile application, mobiEXPLORE UK, is free to download via visitbritain.com/mobile and is part of VisitBritain's campaign to promote Britain as a leading tourist destination and capture its online audience.
VisitBritain is supplying the mobiEXPLORE UK application with its events and destination guides along with attractions and quality assessed accommodation data direct from its database.
The organisation has also teamed up with Google on its new Street View service.