Visa rolls out first UK social media campaign

Visa has launched its first major UK social media drive, as part of a competition allowing customers to describe and win their ultimate football-viewing experience.

Visa Fixer: Jeff Stelling and Chris Kamara star in viral
Visa Fixer: Jeff Stelling and Chris Kamara star in viral

The Facebook promotion, entitled ‘', encourages consumers to post their ideas on a Facebook page, with the best entries being offered a Visa pre-paid card worth £20,000 to recreate their dream football-watching scenario.

Visa will choose seven winning entries, first for each of England's group matches against USA, Algeria and Slovenia, and then for one game in each round leading to the final on 11 July.

Visa will flag up the promotion with a re-run of its , by Saatchi & Saatchi, as well as a number of virals to be streamed from its Facebook page and YouTube channel.

One of the virals stars Sky Sports presenters Jeff Stelling and Chris Kamara, while another features beatboxing musician Beardyman.

Market Reports

Get unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Advertising Intelligence Market Reports.

Find out more

Enjoying ±±¾©Èü³µpk10’s content?

 Get unlimited access to ±±¾©Èü³µpk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content