The credit card company is continuing the idea that simple pleasures in life are a gift and that Visa understands that it's those simple pleasures that keep us happy.
The campaign is set to launch in 19 European markets and is designed to drive Visa card usage in situations where consumers normally pay by cash and cheques.
The second phase of "Love every day" continues using a "gift-wrapping" creative device in the advertising as a metaphor for simple pleasures. Use of media will encompass outdoor, press, radio, online and in-store channels.
Joe Clift, senior vice-president and head of brand management at Visa Europe, said: "Such an integrated approach to both advertising and promotional activity allows our member banks across Europe to benefit by running co-branded promotions that will drive their Visa card business and thus increase profitability.
"As the leading European payment card system, it is increasingly important that we enable our member banks to participate in and benefit from the campaign."
He added: "We firmly believe that the campaign portrays a strong brand identity for Visa in Europe that is appropriate for the world's leading payment brand and highlights to consumers the advantages of using Visa cards over cash and cheques."
Saatchi & Saatchi is the creative agency on the campaign, with Mediaedge:cia handling the media planning and buying.