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Visa has released a campaign to support its sponsorship of the Olympic Games with ads and social media by TBWA\Chiat\Day.

A spot, "the difference", launched this week in the US and shows footage from some of the closest finishes in Olympic history, including when Michael Phelps won the 100-metre butterfly at Beijing 2008 by one-hundredth of a second.The spot was directed by Joaquín Baca-Asay through MJZ.

Another spot tells the story of Lopez Lomong, who ran away from his life as a child soldier in Sudan and now runs as part of the US Olympic team. The work was written by Suzanne Sherwood and art directed by Evan Boswell and Mindy Benner.

Visa will also encourage people to submit a cheer in the form of a click, post, photo or video and will include the best cheers in a special ad to be shown during the Games.