It is the second Virgin Group win for Spannerworks, which already provides search engine optimisation for Virgin Travelstore.
is the portal for the huge range of products, services and companies available from the Virgin Group, including Virgin Atlantic, Virgin Travelstore, Virgin Megastores and Virgin Mobile.
The bespoke search term campaign will stretch over 12 months, gaining top positions for competitive phrases in the major search engines.
Virgin.com that a targeted search engine optimisation campaign was key to driving traffic and meaningful leads to the Virgin company websites.
"Having already proved the benefits of search engine optimisation by generating good results for Virgin Travelstore, Virgin.com felt Spannerworks was a natural choice. This new search optimisation campaign will significantly strengthen Virgin's online presence," a Virgin spokesman said.
Arjo Ghosh, managing director of Spannerworks, said: "We look forward to transforming Virgin.com's current search engine optimisation performance. The requirement for big strategic increases in search traffic across a variety of business channels is just the sort of challenging campaign Spannerworks excels at."
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