The Virgin XL basic TV package costs £38.50 and includes all channels, incurring no extra costs. Customers with any other Virgin deal can add the Setanta Sports channels for £8.00 a month. This is compared to customers who have the Virgin M (Medium) deal, who pay £11 for a phone line and the basic channels, and then £26 a month for the Sky Sports channels.
Customers who pay for Setanta on Freeview are charged £9.99 a month. Earlier this month, the pay-TV sports broadcaster confirmed the initial 19 fixtures of its 46 Barclays Premier League games for the 2007/8 seasons.
Those customers who have the Virgin Media XL package will get live coverage from over 250 showcase events a year, including the 46 live games from Barclays Premier League. Viewers of the Premier League will pay more than £110 less with Virgin Media than they would with Sky.