Red Room is an online music show that will broadcast on Virgin.com and will feature performances from artists and interviews.
"Music is very much at the heart of the Virgin brand," said Virgin.com executive producer Bob Fear.
"The Red Room will be driven by its community, with tweeted questions, bedroom bloggers and user generated credits being key elements of the show."
Last night’s event, produced by Itch, featured performances from New Young Pony Club, Tinashe and Delilah featuring Sam Branson.
Guests also enjoyed a DJ set from Tony Nwachukwu while sipping on Red Room Martinis made with Red Bull and Ketel One vodka.
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