The new site, , will provide music reviews, gig guides, listings information, ticket sales and the facility to invite friends on nights out.
Once invitations are issued, people can log on to a personal invitation page, which includes a mini-forum to discuss plans.
Virgin Mobile has sponsorship deals with the Carling Academies and the Shepherds Bush Empire, V Festival and Pride, as well as Barfly for up-and-coming acts.
James Kydd, brand director at Virgin Mobile, said: "At Virgin Mobile, we believe in breaking new ground; www.virginmobilelouder.com is a great way for groups of mates to easily plan a superb night out or even a weekend at the V Festival. It is a completely new experience -- we hope it will prove to be invaluable and save people a huge amount of time and organisation so they have more time to party."
The site has been designed, produced and developed in joint partnership by Itch and Recollective.
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