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Virgin Media is promoting its sponsorship of ParalympicsGB with a social media campaign encouraging the public to show its support for the team.

With fans unable to travel to Tokyo, the work – which includes a 20-second launch film – asks fans to upload videos of themselves using the #WeAreHere hashtag on Twitter in order to create a "virtual Mexican wave".

The multiple-agency campaign was led by M&C Saatchi Sport & Entertainment. It launches today (24 August) just before the start of the Paralympic Games and is fronted by Paralympians as well as TV star Alex Brooker.