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Virgin Media has unveiled the second instalment of its "Faster brings us closer" campaign to promote its broadband service.

The four-month integrated campaign by Adam & Eve/DDB features a TV ad, which airs from tomorrow (16 July) on ITV.

Centred on "the magical moment of two generations coming together over a mutual love of music", the TV spot was directed by Maceo Frost and produced by Francis Mildmay-White at Knucklehead.

The campaign also spans cinema, VOD, out of home, online, press and social media, as well as a TikTok challenge. Media was planned by Manning Gottlieb OMD.