will launch with films including ‘Fantastic Mr Fox' and ‘District 9,' and will offer ‘The Twilight Saga: New Moon' from 6 May.
The service will allow consumers to stream films from laptops, PCs and TVs on a pay-per-view basis. Recently released films will cost around £3.99, while older films will be cheaper.
Account holders can log onto any computer to watch the films they have paid for and all rentals will offer unlimited views for 48 hours, so films can be paused, rewound and watched again.
Alex Green, executive director, commercial, TV and online at Virgin Media, said: "Virgin Media already offers the UK's leading movies on-demand TV service and we wanted to bring the same high-quality, easy-to-use experience to film fans online."
Virgin Media will revamp its online movies site to celebrate Virgin Media Online Movies. The new site will aim to help consumers find films they will enjoy and will include trailers, reviews, user ratings, box office information and movie trivia.
Virgin Media recently launched its online music video on-demand service and plans to launch an online TV player later this year.
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