LONDON - Virgin Media Television has handed its advertising account to Brooklyn Brothers after a three-way pitch between Leo Burnett and Karmarama.
The account covers creative duties for TV channels including Living, Virgin1 and Bravo. It was previously divided between a number of small agencies but has now been consolidated.
Virgin Media TV recently relaunched its Virgin1 channel with a new puppet mascot called ‘Red'. The channel is running an awareness campaign and has introduced new content. Virgin TV has said this is part of a bigger strategy to re-brand the portfolio of channels.
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