Virginmedia.com, which has 13 million unique users per month, is relaunching next week to let people personalise their homepage site by dragging and dropping content and choosing individual backdrops.
The new site will showcase the news, sport, music and TV content available through Virgin Media, as well as highlighting a customer zone where people can manage their Virgin account information.
It will also let users change the page layout and add in links to their favourite sites such as Facebook or National Rail.
Virgin's ad sales house IDS is finalising new visible display ad formats for the new site.
IDS online ad manager Angeline Lodhia said: ‘The idea is to make Virginmedia.com the homepage of choice. We want to keep people on the homepage for longer by letting people pull in their applications while remaining on the site. If we increase dwell times, we can improve ad recall and expect a higher performance for our advertisers.'
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