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Virgin Media’s latest ad shows a family of Usain Bolts taking advantage of its fast speed. The spot, which was created by Bartle Bogle Hegarty London, shows the Jamaican (as himself) watching his favourite team in the front room, while a younger version plays on his PlayStation 4 and Grandpa Bolt chats to female friends online. Mrs Bolt explains that she is watching her favourite athlete, only for the sprinter to come in and see that she is watching a Mo Farah race. The ad was written by Hugo Bone, art directed by Tony Clements and directed by Benji Weinstein through Blink.