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Usain Bolt appears alongside Virgin Media’s animal mascots, Ed the sofa bear and Ally the night owl, in the company’s latest TV campaign. Bartle Bogle Hegarty created the ad, in which Bolt comes home after a tough "nine seconds" and wants to play computer games, but finds all his rooms are occupied by animals using his broadband. Bolt escapes to his loft to play games on his tablet thanks to Virgin Media’s comprehensive coverage. The TV spot is supported by cinema, display, search, social media, video-on-demand, print and out-of-home activity. It was written by Doug Fridlund, art directed by Mikael Alcock and directed by James Rouse through Outsider.