The Addict tariff offers unlimited texts and unlimited mobile internet access when customers top up £20 per month. For £15 per month, users get 600 free texts.
The tariff is being promoted as offering ‘unlimited flirting' in press ads today.
The tariff also offers standard rates of 20p per minute for calls and 10p per message for texts.
By simplifying the pay as you go offering, Virgin Media is rewarding customers with a flat rate value tariff and a range of enticing ‘Top Up and Get' promotions:
Girl group The Saturday's promoted the launch by recreating an ‘Addicted to Love' photoshoot, based on Robert Palmer's 80s image.
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