Under the distribution and marketing agreement, Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Miller Genuine Draft will be listed in the Virgin Atlantic Clubhouses at Heathrow and Gatwick airports. The intention is to extend the partnership to other Virgin enterprises as well.
Chris Taylor, SABMiller's group global brands director, said: "Their emphasis on quality and innovation make them ideal partners for our beer brands."
Paul Dickinson, Virgin Atlantic's sales and marketing director, said: "Virgin Atlantic is always seeking out new ways to enhance the passenger experience and of course that includes the beers we serve onboard."
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