Virgin 1 looks to US smash hit The Riches for launch

LONDON - Virgin 1, Virgin Media's new entertainment channel launching on Freeview this autumn, has acquired the hit US drama series 'The Riches' in a multimillion-pound deal.

The comedy drama, which stars British actors Eddie Izzard and Minnie Driver, was acquired from Twentieth Century Fox. The 13-part series will spearhead Virgin 1's primetime drama schedule this autumn.

The series has been described as a twist on 'The Beverly Hillbillies', with Izzard and Driver playing a husband and wife team of Irish-American con-artists in the Deep South, who, along with their daughter and sons, go on the run after stealing money from the extended family bank.

After a car collision with another family, the family assume fake identities and pursue a better life as law-abiding citizens.

The deal was negotiated between Celia Taylor, director of programming for Virgin 1, and Steve Cornish, senior vice-president and managing director at Twentieth Century Fox Television Distribution.

Taylor said: "We fought off intense competition from other UK networks to bring 'The Riches' to Virgin 1 - delivering on our commitment to bringing fresh British commissions and the best US acquisitions to our audience.

"With a superb cast and the amazing chemistry between Eddie and Minnie, 'The Riches' will definitely keep our viewers captivated from the first episode right to the end."

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