The ad, created by Wieden & Kennedy, features the aftermath of a crashed sports car which has driven into a wall, with glass fragments and a burning tyre scattered on the floor.
The poster promoted the release of the latest installment -- 'BurnoutDominator' -- of the popular PS2 and PC game 'Burnout'.
The ad attracted 37 complaints, with objections that the poster's depiction of violence was offensive and could encourage acts of vandalism.
Electronic Arts said the idea behind the ad campaign was to show how the game might help players relieve the stress and tensions of the real world.
The game itself promises "unprecedented speed: Drive like a maniac to max out your boost...Don’t just throw caution to the wind in Maniac mode -- pulverise it".
However, the ASA said the ad, which only ran in London Underground stations, appeared in an untargeted medium and as such could be seen by children.
The ASA said in its adjudication: "We considered that the images of a car that seemed to have crashed at high speed and a burning tyre, together with a reference to violence, could be seen to condone a violent lifestyle, anti-social behaviour or dangerous driving. We concluded that the ad was irresponsible."