EasyJet claimed that the 'Go greener, go cheaper' work, created by RKCR/Y&R, contained misleading statements and an unqualified calculation of comparative carbon emissions of trains and planes. The ad claims that its Pendolino trains emit 76% less CO2 than the same trip by car or plane.
However, the ASA ruled in favour of Virgin Trains and the rail operator is extending its advertised offer. Travellers flying between London, Manchester, Liverpool and Glasgow will now be able to swap their flight boarding cards for a free first-class ticket on its trains until July.
Earlier this year, the ASA rapped easyJet for inaccurately portraying the environmental benefits of its planes in marketing activity.
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