The campaign, which will run in the Netherlands, was created by WPP Group's Grey Amsterdam.
The ad is aimed at overcoming the perception among women in the Netherlands that Lacatacyd is for problems only, in an attempt to encourage women to adopt the brand in their daily routine.
In the ad, viewers witness a variety of situations encountered by a vagina, such as shaving and sex, to show women that they are exposed to numerous threats everyday.
Elisa Beenakker, a creative at Grey Amsterdam, said: "This commercial takes Lactacyd from feeling like a medical product to feeling like an essential part of a woman's personal care routine.
"It's unapologetic and instead unashamedly confident and energetic in the way women today are."
The ad was created by a female creative team and British executive creative directors Seyoan Vela and Colin Lamberton. It was directed by Robert Nylund.