Estee Lauder and Cadbury are also among the advertisers, who are all clients of Omnicom Media Group, to go .
The ads appear as sponsored photos or videos in the app's main feed. They are identified with a sponsored label and brand logo or other image, but are otherwise similar to the photos and videos users see in their feed.
Scroll through the gallery above or click on the brand link below to see the enlarged Instagram posts
advertises its new programme Educating the East End.
suggests taking a break from homework to paint your nails.
uses Instagram to promote popstar Olly Murs.
suggests using its coffee to warm your hands as the cold sets in.
shows ingredients for making crunchy maple toffee apples.