Publicis Groupe chief executive Maurice Lévy believes clients are committing to long-term advertising investment plans for the first time since 2007.
Speaking at Davos today, Lévy talks of seeing "better visibility" on client budgets and a return of confidence.
He also covers topics such as digital, his company's and the challenge of monetising Twitter.
This footage is made available to BrandRepublic from CNBC, reporting from the World Economic Forum Annual Meeting in Davos, Switzerland. Visit .
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now