LONDON - Lastminute.com is rolling out a viral campaign starring former weatherman Michael Fish to promote its range of winter breaks and activities.
The video shows a man walking down a street in just his underwear, before having balls of snow and ice thrown at him by the former BBC weather forecaster, who infamously failed to predict the hurricane which hit Britain on 15 October 1987.
The viral was produced by Shine Communications and Rathergood.com. Lastminute.com's incumbent ad agency is Karmarama.
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