±±¾©Èü³µpk10 hosted a breakfast briefing, called "When the consultants met the creatives", where Accenture Interactive and Karmarama spoke for the first time on stage about their deal together.
At the sell-out event at the Regent Street Cinema on 14 March, Joy Bhattacharya, the managing director and UK & Ireland lead at Accenture Interactive, and Ben Bilboul, the chief executive of Karmarama, explained why the consulting firm bought the creative agency.
Following this, there were two other high-level panels. The first focused on what brands think of the trend for consulting firms to buy creative agencies and the second discussed the outlook for M&A in the agency sector.
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