This session featured Americo Silva, global head of digital and social media at Shell, Pippa Dunn, co-founder of Broody and former chief marketing officer of EE, and David Golding, group chief strategy officer at Adam & Eve/DDB.
They talked to Gideon Spanier, head of media at ±±¾©Èü³µpk10, at our breakfast briefing about the wider impact on the industry of management consultants buying creative agencies, following Accenture Interactive's acquisition of Karmarama.
Silva and Dunn were both broadly positive about the trend, but Golding pointed out creative agencies were skilled at producing work that built fame and created culture for brands and didn't need to collaborate with consulting firms to succeed.
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