saw brands and agency event organisers have a host of one to one meetings with venues and suppliers, while also enjoying an educational seminar programme.
This programme included a number of kenyotes and panel discussions with the likes of NFL marketing director Mark Killingley revealing how to bring to life in the UK the most popular sporting brand in the US; Olympic Park Legacy Company director of events pf programming Clive Little providing an insight in the event spaces that will be available at the Olympic Park post the Games; and Kommando founder Mark Evans unveiling what brands can expect if they attempt to ambush market during the 2012 Games.
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