Victoria's Secret, the lingerie retailer, is creating a pop-up in New York with a large pink slide and snow globe.
"Pink snowed inn" will also feature beauty displays, photo opportunities, and a chance to customise a gift card for their Christmas wishlist. All visitors will go home with a goodie bag too.
The ten-day festive experience is a first for the Pink brand, which is aimed at a younger audience. The brand said there will be several "made-for-Instagram moments that celebrate and reflect all things holiday".
The activation runs from 8 to 17 December in Soho.
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