Mascara at the ready. Max Factor held pitches for its global creative account last week. The make-up brand called the review in January after it was acquired by Coty from Procter & Gamble last year. The Observatory International is assisting with the process and incumbent Leo Burnett is repitching. Adam & Eve/DDB, Anomaly and CHI & Partners are also in the running.
Victoria’s Secret, the underwear brand, has been reviewing its performance marketing account. Both creative and media agencies were invited to take part in the pitch, which is understood to be nearing completion. DigitasLBi is the incumbent.
Rolls-Royce is believed to have made a decision in its search for an integrated creative agency. The review kicked off in January and pitches were held in the week commencing 20 February. Engine’s relationship with Rolls-Royce ended last year.
Agencies vying for Halfords’ creative account are poised to find out this week if they have made it on to the shortlist after a series of chemistry meetings. Mother is the incumbent.
EBay has appointed VCCP as its lead creative agency across Europe after a competitive pitch against Abbott Mead Vickers BBDO, Anomaly and McCann. DDB Berlin was the brand’s agency of record in Italy and Germany, with Adam & Eve/DDB providing creative support in the UK.
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