Victor Chandler, which turns over more than £1bn and has one million customers in 160 countries, appointed Latitude following a nine-way competitive pitch. The agency is looking to further expand Victor Chandler's successful online betting platform through search marketing.
Latitude will be responsible for increasing the gaming site's customer base and in-game betting by PPC bidding around live sporting events, such as World Cup football matches.
The agency will also be geo-targeting around Nottingham as a result of Victor Chandler's sponsorship of Nottingham Forest.
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