The division, which combines the company's media sales houses Viacom Outdoor and Viacom Broadcast Sales, is to be called Viacom Plus. It will be headed by Daniel Salem, commercial director of Viacom Brand Solutions.
The unit will offer media and creative services across Viacom's 14 TV brands including the MTV and VH1 music channels, Nickelodeon, and Paramount Comedy, and The Music Factory, while its outdoor offering includes London Underground, DLR, buses, trams and Inter-urban coaches across the UK.
Paul Curtis, managing director of Viacom Brand Solutions, said: "Viacom Plus builds on our strong relationships with all Viacom UK properties. We have pooled our expertise and can sit in front of a client with one person driving the whole deal. Viacom works with properties from broadcast to retail and knows all its audiences inside out."
The unit will also offer below-the-line packages and creative services from its TV production unit, as well as planning, buying and creative work across rival media, such as radio and print, not owned by Viacom.
Clive Punter, joint managing director of Viacom Outdoor, said the initiative will allow the company to offer advertisers access to its audiences through one sales point.
"We will look to create a number of small but well-formed relationships that harness the touch points of the Viacom brands and their consumers through above-the-line, programming, retail, events and other communication channels," he said.
Viacom's non-TV properties include video rental giant Blockbuster, Paramount Home Entertainment, UCI and Showcase Cinemas.
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