The two-hour block will feature popular Nick Jr. shows including 'Dora the Explorer' and 'Thomas the Tank Engine', which are broadcast on Sky Digital.
Until now, pre-school programmes on Freeview have only been screened on non-commercial channels CBBC and CBeebies.
The channel kicks off this week and will run seven days a week from 7am to 9am on family music channel The Music Factory.
Nick Bampton, managing director of Viacom Brand Solutions, said: "We are thrilled to now be able to deliver this valuable environment to advertisers and their agencies, and true to what VBS stands for, we will focus not only on spot advertising but also on bespoke creative solutions."
Viacom Brand Solutions is a brand-focused sales house which represents all Viacom brands including MTV, VH1, Nickelodeon, Paramount Comedy and E! Entertainment.
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