As part of the move, Lucas Cridland moves to head up business development at VBS, from his previous role as group account director.
Nick Bampton, managing director of VBS, said: "While VBS has already been successful at developing new categories for TV -- with start-ups such as Ella's Kitchen and Babylicious -- we recognise there's never been a better time for TV to embrace new advertisers and we're making sure VBS is at the forefront of creating the right opportunities."
Sean Worrell is promoted to head of digital from his previous position of digital manager, reporting to sales director Mark Swift, controlling new mobile and broadband offerings, which are now being integrated into the VBS portfolio.
Bampton said: "TV is still the driving force for branded advertising, but research shows ads that are both congruent with their environment and have several touch-points are significantly more effective. Digital is set to play a key part in this effectiveness and, as such, will form a key part of what we do."
VBS has also made two promotions in its investment team, with Ross Belcher promoted to director of investment and Keith Crisp being promoted to director of regional and international investment. Gill Hayward becomes director of operations with responsibility for third parties, airtime management and commercial operations.
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