Verizon set to rename Oath after just 18 months

Huffington Post journalist Alexander Kaufman tweeted about the company-wide email but has since deleted it.

Oath: Verizon will bring digital media division under parent brand identity
Oath: Verizon will bring digital media division under parent brand identity

Oath, the business formed from the merger of AOL and Yahoo's media assets, will reportedly change its name to Verizon Media Group in 2019.

, Oath chief executive Guru Gowrappan sent a company-wide email announcing the change. The news was shared in a tweet from Alexander Kaufman, a reporter at the Oath-owned Huffington Post. The tweet has since been deleted.

Verizon created Oath in June 2017 after it completed the $4.5bn (then £3.5bn) acquisition of Yahoo and merged it with AOL, which it already owned. However, the choice of name was met with ridicule from some quarters.

Oath was initially headed by former AOL boss Tim Armstrong, who left the company last month and was replaced by Gowrappan, previously the chief operating officer.

Anna Watkins joined Oath as UK managing director earlier this year.

Market Reports

Get unprecedented new-business intelligence with access to 北京赛车pk10’s new Market Reports.

Find out more

Enjoying 北京赛车pk10’s content?

 Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content