The media giant – one of the biggest advertisers in the US – has joined the likes of HP and General Mills in the diversity push by sending a letter to its agencies. The letter was written by Verizon’s executive vice president and chief marketing officer, Diego Scotti.
According to , Verizon could take its business elsewhere if agencies do not hire more women and ethnic minorities.
Agencies have reportedly been given a month to outline how many women and minorities are employed across different roles, including in senior leadership.
General Mills launched a creative agency in the US earlier this year and said it wanted creative departments it worked with to be made up of 50% women and 20% ethnic minorities.
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