Viacom Brand Solutions (VBS), has tied up with Hasbro to promote an active outdoors game for children.
The cable channel sales house will run a four-week campaign for Nerf's Dart Tag on Nickelodeon.
The 40-second TV spot will be supported by a microsite, featuring a competition.
The campaign is the latest activity to be organised under VBS' 'Force For Good' initiative, which was launched in 2007 to promote advertising supporting social causes.
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