Vauxhall, the car manufacturer, is to put on a roller-skating event for 16-24 year olds featuring Carl Barat, Sophie Ellis Bextor and roller-skates that resemble its automobiles.
The invite-only event, which takes place at a secret location in North London on 29 July, is billed as ‘70's disco meets Knight Rider on roller-skates'.
Specially commissioned Vauxhall Corsa roller boots and an pit-stop themed hair salon with free styling from a ‘huge name' in celebrity hairdressing will also feature.
DJs at the event include Carl Barat, Sophie Ellis Bextor and Remi Nicole.
Join a growing community of media, marketing and advertising professionals today
Read exclusive registrant only articles
Read more articles each month
Sign up for free specialised news bulletins
Register NowGive your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to ±±¾©Èü³µpk10.
Find out moreGet unprecedented new-business intelligence with access to ±±¾©Èü³µpk10’s new Market Reports.
Find out moreGet the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.
Create an Alert Now