Vauxhall "the A-Z of Corsa" by 101

Vauxhall’s new Corsa campaign chronicles everyday life in the UK and is a million miles from the car’s glitzy 1993 launch ad featuring the supermodels Naomi Campbell and Kate Moss. 101 created the spot, which blows quickly through scenes of British life, each one representing a different letter of the alphabet. The soundtrack is Jake Bugg’s There’s A Beast And We All Feed It. The ad breaks on TV on 15 January and will air during shows including Broadchurch and Celebrity Big Brother. It was created by Ben Williams and Ryan Delehanty, and directed by Bob Harlow through Somesuch & Co.

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