LONDON - Vauxhall has kicked off an internet campaign on video-sharing website YouTube to engage consumers with the Vauxhall Corsa brand.
The channel is branded C’mon TV and features the puppet characters of the current Vauxhall Corsa TV advertising campaign.
Visitors to the Google-owned website can win prizes by uploading their own C’mon-related videos. The best clips submitted by users every month will be uploaded to the channel.
The YouTube channel will be promoted with a viral clip.
A spokesperson for Vauxhall said the campaign would promote the Corsa as "a fun, lifestyle-orientated brand".
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