British consumers will spend an estimated £334.3m on Valentine's Day gifts this year, according to Verdict Research, the retail arm of business information company Datamonitor.
The most lucrative sectors for marketers are the lovers' staples – flowers, chocolates and jewellery.
Britons are expected to spend £107.2m on flowers, £55.4m on chocolates, £89.1m on jewellery, while £82.5m will go on "other gifts".
Earlier this month, toy manufacturer .
Last Friday, in preparation for today.
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