According to the Publishers Information Bureau, magazine advertising revenue in the US for March was $1.4bn (£979m), down by 1.7% on last year. The number of pages sold was 19,350, down 10% from last year.
This decline in revenue compares with an 8.2% fall in February and a 9.6% fall in January. Advertising figures usually represent the situation three months before, which is when most magazine advertising is sold.
Ellen Oppenheim, chief marketing officer at the Magazine Publishers of America, said: "Overall, the March declines are not as dramatic as those in recent months. We hope that this signals the beginning of an advertising uptick."
The MPA represents the US consumer magazine business, with more than 240 publishing companies as members.
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .
.jpg)
.jpg)