US fashion site ShopStyle coming to UK

LONDON - The US fashion and social networking site, ShopStyle, is set to launch in the UK this September - with brands such as Net-a-Porter, House of Fraser and French Connection signed up as partnering brands.

US fashion site ShopStyle coming to UK

Attracting more than two million unique users per month in the US, ShopStyle is aiming to repeat its success in the UK.

The site, which describes itself as "the fashion Google", allows consumers to search for the latest items from a number of retailers, boutiques and labels, by using key words.

ShopStyle also offers a social media element, providing tools that allow users to interpret seasonal trends by browsing, creating and sharing personalised looks.

Other brands signed up for the UK launch include Anya Hindmarch; La Senza; Miu Miu and My Wardrobe.

Andy Moss, general manager of ShopStyle said: "Via the aggregation of multiple brands and retailers, we make shopping easy and convenient, bringing products and brands directly to shoppers via search terms - a bit like an independent personal shopper."

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