The deal will give UK film fans access to major movie content online including new releases, catalogue and special interests titles, and new releases such as 'Jarhead', 'King Kong', 'Pride & Prejudice', 'Inside Man' and 'American Dreamz'.
Consumers can download content for permanent ownership using Universal's three-copy model, which consists of two digital files that can be downloaded to a PC or laptop and a portable device, in conjunction with a DVD which is mailed by post.
Downloads will be priced from £9.99 per title, although a special introductory deal will offer consumers three titles for the price of £20 for a limited period.
Universal launched its download-to-own model in the UK in April.
Peter Smith, president of Universal Pictures International, said: "Universal is delighted to have partnered with Wippit in this great digital deal. We are excited that UK consumers will have even more choice and accessibility in downloading Universal's content to own."
Paul Myers, Wippit founder and CEO of Wippit, added: "Having Universal as our first major movie supplier is a huge step forward for Wippit, our customers and for film fans alike. We are offering our customers the best in big screen entertainment, with only a couple of keystrokes of effort. And more importantly, these movies are permanent, not rentals."
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .