The campaign was created by 'how-to' website VideoJug, and will run until the end of September.
VideoJug created three how-to films featuring Domestos Grotbuster: 'How to prepare for a visit from your mother-in-law'; 'How to host the perfect summer barbeque' and '5 minute takeover'.
The clips will also be available on VideoJug's YouTube channel and a Grotbuster campaign site created by OgilvyAction. The aim of the campaign is to deliver product information to the Domestos target audience, while featuring Grotbuster in a relevant and entertaining way, VideoJug said.
VideoJug claimed that early results show viewers are, on average, watching over 95 per cent of each film.
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