Carat and MindShare hold other parts of the Unilever's global media business, with MindShare working on the business in German and Italy. However, Initiative is dominant in Europe.
Unilever has a general policy of reviewing media accounts across the globe every three years, but this does not always mean a competitive pitch. According to reports, the agencies have been asked for submissions and a decision on whether or not to conduct a full pitch will be taken at a later date.
In May this year, Initiative in the UK negotiated a 拢320m four-year deal with ITV on behalf of Unilever, giving the Anglo-Dutch consumer products giant the benefit of fixed airtime prices at a time when the market is relatively soft.
Unilever owns brands such as Dove, Magnum ice cream and Lipton tea.
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